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OXO POP Containers – exploring the "POP-abilities"

For generations, people everywhere used round storage canisters to keep dry ingredients (like flour, sugar, coffee and pasta) fresh. Round canisters were believed to be simpler for brands to manufacture and easier for users to seal.

OXO challenged the norm with its line of POP Containers, proving to consumers they can have the total package: easy-to-open, airtight and space-efficient dry food storage containers.

Fun Fact: The friendly shape and pop-up functionality of the POP Container button was inspired by our iconic Salad Spinner. In research we found that it encouraged users to “reach out and touch it.”

Problems Identified

• Inefficient use of space: While using round containers, users lost valuable pantry space when stacking them next to one another.
• Difficult to Open: For many airtight containers, users needed significant hand strength to open and close the lids and achieve an airtight seal.
• Troublesome to Clean: Lids on airtight containers are difficult to take apart for cleaning.

Early OXO POP Container Prototypes

Product Details

• Amazon Sales Rank: #704 in Kitchen & Housewares
• Size: 4 Quart
• Color: White
• Brand: OXO
• Model: 1071396
• Number of items: 1
• Dimensions: 10.50" h x 6.25" w x 6.25" l, 1.50 pounds

Features

• Square-shaped, space-efficient container with 4-quart capacity
• Ideal size for a 5-pound bag of flour or sugar, or other dry food
• Unique push-button mechanism provides airtight seal with just a touch
• Pop-up button doubles as a handle
• Measures 6-1/4 by 6-1/4 by 10-1/2 inches

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